About us
About tren:be
Luxury you can verify, from a company you can visit
Founded in Seoul in 2016. Every item is authenticated in-house before it ships — to customers in 135 countries.
Authentication
Nothing ships until it passes our inspection
tren:be runs a 20,000 sq ft Authentication Center in Seoul. In-house specialists and our own AI vision system inspect thousands of items every day — and new and pre-owned items go through exactly the same process.
Offline
We are not only a website. You can walk in.
The tren:be Gangnam Center is a two-floor store in Seoul holding around 10,000 authenticated pieces — bags, jewelry and watches on 1F, apparel, shoes and our consignment centre on 2F.
Open every day, 10:00–21:00. Anything you see online, you can come and inspect in person.
The company
Who you are buying from
tren:be is a registered Korean company, not a marketplace of anonymous sellers. Here is exactly who we are.
Born in Seoul
A name that means what we do
tren:be is a blend of "trend" and "be" — the idea that the pieces people aspire to should actually be within reach. We started in Seoul in 2016 as a small team trying to solve one problem: buying luxury online meant trusting a stranger.
So we built the opposite. We authenticate in our own centre, we hold our own stock, we run our own store, and we publish who we are. Today tren:be is one of Korea's most visited luxury platforms, and the same standard applies whether you order from Seoul, New York or anywhere in between.
Start with something you love
Authenticated in Seoul, shipped worldwide. Import duties and taxes are shown at checkout — nothing extra to pay on delivery.